Corrective Bearish Scenario: Sells below 38680 with TP1: 38560, TP2: 38500, TP3: 38432 Continuation Bullish Scenario: Buys above 38816 with TP: 39000
What Can Amazon’s 20-for-1 Policy Lead to?
2022-11-22 • Updated
Amazon is one of the world’s biggest companies and plenty of traders consider either investing in it or trading its stock. Due to the latest news, Amazon became an attractive goal for traders. Let’s look through it to understand if Amazon is worth traders’ attention.
What is Amazon?
Amazon.com is an American multinational technology company specializing in e-commerce, cloud computing, digital streaming, and artificial intelligence. It has been called "one of the most influential economic and cultural forces in the world" and one of the world's most valuable brands. It is one of the Big Five American IT companies, along with Alphabet, Apple, Meta, and Microsoft.
What is going on?
Last week, Amazon announced a 20-for-1 share split. The company also revealed a massive $10 billion share buyback plan. Amazon's stock split was the fourth in its history, the last split occurred in September 1999. If shareholders approve the split, trading on the new basis will begin on June 6. The e-commerce giant's shares rose 5% on Thursday as traders welcomed Amazon's stock split and a new buyout. Shares gained another 1% in Friday's session.
Usually, the split and the following increase in the number of shares are subject to the approval of the shareholders at the annual meeting of the company. It is currently scheduled for May 25. Thus, If the shareholders approve this measure, each shareholder of record will receive 19 additional shares at the end of business on May 27 (the "record date") for each share they hold on to that date. They will automatically receive these shares in their account around June 3.
Why could it be interesting?
No doubt that many investors would love to own an Amazon stock but either don't have almost $3,000 to invest in or don't want to invest that much money in just one company. Now, these investors can buy a fraction of one share, but they would have to use only certain online brokerage services. Not all brokerages allow investors to buy or sell fractional shares. Moreover, some investors simply don’t like to own fractional shares.
Let's assume that the Amazon stock split happened. In this case, the split-adjusted price per share would be one-twentieth of $2,936.35, or about $146.82. This stock price (which should not be more expensive than the actual split-adjusted price, barring a huge jump or drop in the broader market over the next few months) is likely to increase the number of people who buy shares. Indeed, the market agrees, which is why Amazon shares surged on Thursday. Stocks often bounce back after the split is announced, but there are all chances to believe this trend could be sustained.
Dow Jones index
In addition, a 20-to-1 stock split could give Amazon a better chance of being included in the Dow Jones Industrial Average (DJIA), the oldest US market index in existence. This index of 30 large stocks supposedly reflects the broad US stock market and economy. However, for some time it wasn’t completely true, because this index usually avoids very expensive stocks (which tended to be "big tech stocks") as it's a price-weighted index. In other words, nearly $3,000 worth of Amazon shares will have a huge impact on the index.
Adding Amazon to the Dow will bring it to the attention of more individual investors. What's more, it would also mean that Dow-based funds would have to buy Amazon shares. As the result, higher demand for shares should drive up their price.
Besides the split, Amazon's board of directors also approved a new share buyback program for up to $10 billion. This share buyback program "replaces a previous $5 billion share buyback authorization approved by the Board of Directors in 2016, under which the company bought back $2.12 billion of its shares," Amazon said in the March 9 SEC filing.
To be clear, Amazon is not currently repurchasing its shares. The Board has just put in place a new program so that when top management decides to buy back shares, they can do so immediately. Generally, companies buy back their shares when senior management believes that the shares are undervalued compared to the company's long-term growth prospects.
To sum up, it seems like Amazon has opened even more opportunities for itself and the perspective of them is positive. Up to the announcement in May 2022, we are sure we will hear more news about this company, so stay tuned.
Bullish Scenario: Buy between 17515 and 17600 with TP1: 17681; TP2: 17720 intraday, and TP3: 17750 / 18000 in extension. Bearish Scenario in case of breaking the buying zone: Sell below 17500 with TP1: 17469; TP2: 17421, and TP3: 17358 in extension.
Primary Scenario: Sales below 16767 / 16838 (wait for a return to these levels) with targets at 16615.70 and 16513.72 as an extension. Alternative Scenario: Buys above 16730 with targets at 16766 and 16838 as an extension.
On Friday, the gold price (XAUUSD) retreated from a recent two-week high, facing selling pressure. This decline was driven by hawkish minutes from the FOMC meeting, indicating the Fed's reluctance to cut interest rates. Elevated US Treasury bond yields, supported by a "higher-for-longer" narrative, further weakened demand for gold...
Bearish Scenario: Selling below 22.65 with TP1: 22.34 (intraday) and TP2: 22.02 (swing). Bullish Scenario: Buying above 22.70 with TP1: 22.90.
Intraday and swing scenarios based on price action and volume profile.